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Marketing Health Services, by Richard K. Thomas
Free PDF Marketing Health Services, by Richard K. Thomas
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Healthcare organizations are facing significant challenges as implementation of the Affordable Care Act brings about a number of paradigm shifts into an already dynamic field. In the face of these challenges, healthcare marketers must take advantage of a wide range of strategies-both traditional and contemporary-to help their organizations successfully navigate the new healthcare landscape. This book brings a fresh perspective to many tried-and-true marketing techniques but also discusses new opportunities, including social media, healthcare globalization, consumer engagement, and more. Fully revised and updated, this third edition introduces readers to the marketing techniques most applicable to a variety of healthcare organizations, allowing them to rise above the noise that consumers are currently bombarded with and better position themselves for the future. Changes to the third edition: the latest healthcare marketing trends are discussed, including database marketing, customer relationship management, and Internet marketing; a new chapter on social media reviews the various forms of digital communication and their impact on disseminating healthcare information within the field and to consumers; supporting information within the text includes in-line glossary terms, key points at the end of each chapter, discussion questions for student collaboration, and additional resources on topics discussed in the chapter; revised support materials include an instructor's manual, PowerPoint slides, answers to selected case study questions, and an entirely new test bank.
- Sales Rank: #163836 in Books
- Published on: 2014-09-30
- Original language: English
- Number of items: 1
- Dimensions: 10.00" h x 7.25" w x 1.25" l,
- Binding: Hardcover
- 510 pages
Most helpful customer reviews
0 of 0 people found the following review helpful.
They arrived in good condition even though they had a little high lighting ...
By Amazon Customer
They arrived in good condition even though they had a little high lighting and writing on them but besides that it is a good book to use for any health marketing class.
0 of 0 people found the following review helpful.
Great book
By Teresa H
Great book and easy to read. In-line glossary terms, key points at the end of each chapter and discussion questions were all very helpful.
0 of 5 people found the following review helpful.
Three Stars
By Dana L. Garrett
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