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Strategy Builder: How to Create and Communicate More Effective Strategies, by Stephen Cummings, Duncan Angwin
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A visual and interactive guide to building and communicating strategies that actually work
YOUR STRATEGY HAS SEVEN SECONDS TO CAPTIVATE ITS AUDIENCE… So how are you going to present it? A big wordy document? A lengthy address? Slides full of bullet points?
The best way to engage and involve people is through pictures. Strategy Builder shows you how to creatively combine the best strategy frameworks to orient and animate strategy discussion and development in your team. This visual, interactive guide, with illustrations by Visory, uses real world examples and practical tips to help you:
- Discover the five key foundations that every strategy should be built upon
- Draw compelling and unique pictures that capture your organization’s distinct strategies
- Develop your skills as a leader of strategy discussions
- Understand how to use interactive drawing to engage others and achieve ‘buy in’
- Additional online resources available including Strategy Drawing Templates, plus Builder Slides and case studies materials�for�instructors. Locate the 'Companion Website' link towards the bottom of this page to access these materials.
Praise for Strategy Builder:
Cummings & Angwin are pioneers in introducing novel approaches in teaching and applying the principles of strategy --Robert M. Grant, Bocconi University, author of Contemporary Strategy Analysis
In�a�complex, fast changing world,�where we are bombarded by words, numbers and reports, the�visual-first�approach to strategy�provided by Strategy Builder is immensely helpful for inspiring��and communicating�a�clearer vision of how to move�forward. -- Rachna Bhasin, VP Strategy, SiriusXM
At last someone has grasped this idea and come up with a way to help us demonstrate strategic plans and ambitions in a creative new way. --Vikki Heywood CBE, Chair of The Royal Society for the Arts
This wonderful book is the first to solve a near-universal problem: communicating strategic ideas is just as hard and just as important as coming up with them in the first place, and both are visual activities. The question is not “Do you understand?” but “Do you see?” �--William Duggan, Professor, Columbia University, author Strategic Intuition
This book shows how to draw an organization's strategy so you see what's been considered, what's not been considered, and how things are related,. Strategy building is presented as a fun and involving learning process.The approach is revolutionary in that it enables not only the development but also the easy sharing of strategic understanding. --Roger L.M. Dunbar, Emeritus Professor, Stern School of Business, New York University
What a great idea! They layout is also really thoughtful; it makes you immediately want to get out a pencil and start doodling. --Adam Martin, Customer Solutions Director, The Brakes Group
As a time pressed executive it was a delight to find a book that I can dip into to find the best strategic frameworks - those that have proved the test of time and academic scrutiny as being truly useful in the workplace. Even better for an inveterate scribbler: endorsement that a picture and ‘permission to play’ with ideas visually really does say a thousand words and more! �--Sarah Mitson, Global Business Director, TNSGlobal
This is an invaluable resource for any executive wanting to improve engagement in strategy development and communication. The accessible layout means that the book itself can play an active and inspiring role in strategy discussions. �--Matt Thomas, Director, Braxton Associates, Strategy Consultants
At last a book that grasps the implications of recent psychology: people think visually as well as verbally. The authors provide powerful visual devices that will both help managers conceive better strategies and enable their people to execute them more effectively. --Richard Whittington, Professor at Sa�d Business School, Oxford University
A powerful approach to make strategy more engaging again! Strategy Builder is landmark book is destined to make an important impact to the field of strategy, strategizing and strategic management. Executives across the board (and students of strategy) will find the core message of this book counterintuitive and compelling. The idea of "drawing" strategy may seem like child's play, yet all great strategists and philosophers know that it is through such "serious play" that allows us to see things differently so that we can see different things. --Robert Wright, Professor of Strategy, Hong Kong Polytechnic University
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- Sales Rank: #183523 in Books
- Published on: 2015-04-27
- Original language: English
- Number of items: 1
- Dimensions: 9.25" h x 1.05" w x 9.20" l, .0 pounds
- Binding: Hardcover
- 256 pages
From the Back Cover
YOUR STRATEGY HAS SEVEN SECONDS TO CAPTIVATE ITS AUDIENCE
So how are you going to present your strategy? A big wordy document? A lengthy address? Slides full of bullet points?
The best way to engage and involve people is through pictures. Strategy Builder shows you how to creatively combine the best strategy frameworks to orient and animate strategy discussion and development in your team. This visual, interactive guide, with illustrations by Visory, uses real-world examples and practical tips to help you:
- Discover the five key foundations that every strategy should be built upon
- Draw compelling and unique pictures that capture your organization's distinct strategies
- Develop your skills as a leader of strategy discussions
- Understand how to use strategy frameworks and interactive drawing to engage others and achieve 'buy in'
'At last, a way to develop strategic plans and ambitions creatively! Strategy Builder provides vital new tools that could help to demonstrate strategic vision and deliver real strategic impact.'
—Vikki Heywood CBE, Chair of The RSA and former Executive Director of the Royal Shakespeare Company
www.wiley.com/go/strategybuilder
Try the Strategy Builder interactive app at: www.strategicplan.com
About the Author
STEPHEN CUMMINGS is Professor of Management at Victoria University of Wellington and Academic Fellow of the International Council of Management Consulting Institutes.
DUNCAN ANGWIN is Professor of Strategy at Oxford Brookes University and is widely published in strategic management literature (www.duncanangwin.com).
Most helpful customer reviews
2 of 2 people found the following review helpful.
A real how-to guide for strategy
By Phil Guerin CMC
This is a book based on sound research and the insight of experienced practitioners yet it is easy to read and user-friendly. The basic premise is that strategy often fails to engage management teams and connect with staff because it is either too oversimplified or too complicated. Cummings and Angwin have evaluated a lot of commonly used tools and looked at what works and have have put together a great tool kit for building real strategy that can be implemented. The Strategy builder uses some old tools but in new ways that aim to get real value from them by encouraging people to gather round and draw their strategy, physically linking the parts into a whole. If you have read enough spin about strategy pick up this book, read it then do it this this way next time. I am a management consultant specialising in strategy implementation and I can see that strategy developed this way has a better chance of really happening.
0 of 0 people found the following review helpful.
Five Stars
By TaylorEF
This is a fabulous resource for anyone trying to identify frameworks to help think through strategies. A must-have!
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