Ebook Download M: Advertising, by William Arens, Christian Arens, Michael Weigold, David Schaefer
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M: Advertising, by William Arens, Christian Arens, Michael Weigold, David Schaefer
Ebook Download M: Advertising, by William Arens, Christian Arens, Michael Weigold, David Schaefer
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M: Advertising 2e was created with students' and professors' needs in mind. It explores the core principles that drive advertising, using a lively voice that goes beyond academic theory. The authors' goal was to present advertising as it is actually practiced and make the fundamentals accessible and relevant to the student's “real life.“ This approach truly transcends the conceptual and propels students into an exciting and practical dimension.
- Sales Rank: #38259 in Books
- Published on: 2014-04-09
- Original language: English
- Number of items: 1
- Dimensions: 10.70" h x .70" w x 8.90" l, 1.90 pounds
- Binding: Paperback
- 480 pages
Most helpful customer reviews
0 of 0 people found the following review helpful.
Fine textbook.
By MashED tomATO
I bought this for my upper division advertising class. This book has a ton of information, relevant stories, examples, and exercises. Some of the questions don't have exact answers, however. For example, one of the questions asks what percentage of adults use the Internet or something similar. The book doesn't give an exact answer, but sort of pussyfoots around the topic. Otherwise, it was fine for my class.
0 of 0 people found the following review helpful.
Four Stars
By Kaden Howell
Good as promised. Thanks. Saved me a lot of money.
0 of 0 people found the following review helpful.
but just fine for the semester
By Diane L Fox
A little worn, but just fine for the semester.
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