Aapramta: Februari 2010

Senin, 22 Februari 2010

[H607.Ebook] Ebook Download M: Advertising, by William Arens, Christian Arens, Michael Weigold, David Schaefer

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NOTE: Access Code not available with this book

M: Advertising 2e was created with students' and professors' needs in mind. It explores the core principles that drive advertising, using a lively voice that goes beyond academic theory. The authors' goal was to present advertising as it is actually practiced and make the fundamentals accessible and relevant to the student's “real life.“ This approach truly transcends the conceptual and propels students into an exciting and practical dimension.

Students receive a cost - effective, easy to read, focused text complete with study resources to help them review for tests and apply chapter concepts.

Professors receive a text that contains all the pertinent information - yet in a more condensed format that is easier to cover by students.

McGraw-Hill Connect assignments are provided to utilise the power of the web, providing application of concepts for students and automatically grade materials to support instructors.

Sales Rank: #38259 in Books
Published on: 2014-04-09
Original language: English
Number of items: 1
Dimensions: 10.70" h x .70" w x 8.90" l, 1.90 pounds
Binding: Paperback
480 pages

Most helpful customer reviews

0 of 0 people found the following review helpful.
Fine textbook.
By MashED tomATO
I bought this for my upper division advertising class. This book has a ton of information, relevant stories, examples, and exercises. Some of the questions don't have exact answers, however. For example, one of the questions asks what percentage of adults use the Internet or something similar. The book doesn't give an exact answer, but sort of pussyfoots around the topic. Otherwise, it was fine for my class.

0 of 0 people found the following review helpful.
Four Stars
By Kaden Howell
Good as promised. Thanks. Saved me a lot of money.

0 of 0 people found the following review helpful.
but just fine for the semester
By Diane L Fox
A little worn, but just fine for the semester.

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Kamis, 18 Februari 2010

[W702.Ebook] Download The Bourne Identity, by Robert Ludlum

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He was dragged from the sea, his body riddled with bullets. There are a few clues: a frame of microfilm surgically implanted beneath the skin of his hip; evidence that plastic surgery has altered his face; strange things he says in his delirium, which could be code words. And a number on the film negative that leads to a bank account in Zurich, four million dollars, and a name for the amnesiac: Jason Bourne. Now he is running for his life. A man with an unknown past and an uncertain future, the target of assassins and at the heart of a deadly puzzle. He's fighting for survival and no one can help him - except the one woman who once wanted to escape him ...

Sales Rank: #1286095 in Books
Published on: 2004-06-03
Formats: Audiobook, CD, Unabridged
Original language: English
Number of items: 6
Dimensions: 5.67" h x .94" w x 5.08" l, .49 pounds
Binding: Audio CD

Review
"Mr. Ludlum stuffs more surprises��into his novels than any other six-pack of��thriller writers combines." -- The New York��Times

From the Publisher
13 1.5-hour cassettes

From the Inside Flap
Jason Bourne. He has no past. And he may have no��future. His memory is blank. He only knows that he��was flushed out of the Mediterranean Sea, his body��riddled with bullets. There are a few clues. A��frame of microfilm surgically implanted beneath the��flesh of his hip. Evidence that plastic surgery has��altered his face. Strange things that he says in��his delirium -- maybe code words.��Initial: "J.B." And a number on the film negative that��leads to a Swiss bank account, a fortune of four��million dollars, and, at last, a name: Jason Bourne.��But now he is marked for death, caught in a��maddening puzzle, racing for survival through the deep��layers of his buried past into a bizarre world of��murderous conspirators -- led by Carlos, the world's��most dangerous assassin. And no one can help Jason��Bourne but the woman who once wanted to escape��him.

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4 of 4 people found the following review helpful.
Great read!
By C. C.!
Yep, this is the classic book that Matt Damon's Jason Bourne film franchise is loosely based on.
This series is a must read if you like spy stories. I read all 3 in the original trilogy back in the '80's & just re-read this book again. - Funny how far technology has progressed.
Believe it or not, back in the day, the primitive technology described in this book was cutting edge technology!
Love the books, love the film franchise.. But they are different from one another.

2 of 2 people found the following review helpful.
Great message behind this action and adventure movie
By Bogdel
It is a good action and adventure movie. It shows the risks and the dangers Bourne was willing to take in search of his identity. All his gifts and abilities, and all his money, could not make up for his need to know WHO HE IS.

The application of the movie to our life is remarkable. It reminds me how empty and meaningless my life used to be before I found my identity in Christ. That's when I truly found myself. Until then, in spite of all my accomplishments, I had no idea where I came from (spiritually speaking) and where I was going. Just existing is not enough. We all need to know who we are, where we come from, and where we are going. What is the purpose of our life? Purpose gives meaning. The higher the purpose, the more meaningful our life is. Money, power, and people cannot fill the void in human life - the void of knowing who we are.

Bourne was willing to go to extreme, not only to find who he really was, but also to free himself from the slavery of those who were using him as a killing machine, and to choose his own destiny and purpose in life.

His companion, Marie, brings out the beautiful human side of Bourne. In order to protect her, he sends her away and gives her all his money. At the end of the movie, he looks for her and finds her running a successful business in a beautiful, paradise like resort area, by the sea. Their happy reunion is expressed with a beautiful embrace.

2 of 2 people found the following review helpful.
Jason is Bourne
By Virtual Semblance
The book is so much more involved in developing the plot than the movie. Ludlam is a master at developing characters. This is the first book of the series I've read, but seen all the movies. I'll be downloading all the books now. You're on a back and forth roller coaster whether Bourne is a good guy or a bad guy. The name Bourne is so appropriate and ironic as the story develops.

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Rabu, 10 Februari 2010

[F688.Ebook] Ebook Free Rain Music, by Di Morrissey

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Brother and sister Ned and Bella Chisholm are struggling with a family tragedy that has set them on opposite paths

Sales Rank: #3044178 in Books
Published on: 2016-03-14
Released on: 2016-03-14
Original language: English
Dimensions: 9.17" h x .96" w x 6.06" l, 1.24 pounds
Binding: Paperback
384 pages

About the Author
Di Morrissey is one of Australia's bestselling international novelists. She trained as a journalist with Australian Consolidated Press and became Women's Editor for The Daily Mail Group in London. She had her own television program in the United States on CBS and was a regular presenter on Australia television. In addition to radio broadcasting, she has written for TV, film and theatre. She is the author of 23 bestselling novels including "The Winter Sea" and lives in Manning Valley, New South Wales, Australia.

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2 of 2 people found the following review helpful.
An adventure into the Northern regions of Queensland, both fascinating and dangerous unforseen events.
By Vickie Palmer
Once again when reading Di Morrissey stories you are transported into the story. This time we are taken to Queensland northern regions, Cooktown, the Daintree rainforest and it's colourful residents. We hear about the history of early settlers, imigrants and tales of their lives. All this while experiencing the search for a brother by his sister and their adventures in this fascinating region. Thank you Di for another great adventure.

1 of 1 people found the following review helpful.
EASY and ENJOYABLE
By DITA
Di Morrissey's writing is without doubt the most careful investigator of terrain and history of her topic. She knows her country well and describes it's people and their customs with authority. A littler slow in places, never-the-less a very enjoyable and easy read.

1 of 1 people found the following review helpful.
have read all her beautiful and exciting stories
By sunshine
I wait every year for the next book from Di Morrissey, have read all her beautiful and exciting stories. Once you start this story you just want to continue as with all her books.

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Environmental Impact Analysis Handbook, edited by John G. Rau and David C. Wooten, University of California at Irvine

Sales Rank: #3340721 in Books
Published on: 1979-11
Ingredients: Example Ingredients
Original language: English
Number of items: 1
Binding: Hardcover
737 pages

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Selasa, 09 Februari 2010

[A339.Ebook] Download Boiling Point: Understanding Men and Anger, by Stephen Arterburn, David Stroop

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Being a man in the twenty-first century isn't easy. In fact, trying to live up to a masculine ideal that may be nothing more than myth has left many men frustrated and angry. Often unable to express their emotions, these men appear buttoned-up until a seemingly minor setback unleashes a torrent of rage that can destroy personal and professional relationships.

Does this sound familiar?

The mistakes of other drivers fill him with road rage
Setbacks at work send him into a tailspin
Unmet expectations in his relationship leave him seething
Holidays and other occasions are filled with tension instead of joy

Suppressed anger, when it finally boils over, scalds everyone involved-including loved ones, co-workers, and even strangers.

Christian counselors David Stoop and Stephen Arterburn offer solutions in this trade paper version of The Angry Man. They show what happens when men's deep-rooted anger starts to ruin relationships, jobs, and health, and they help sufferers find their way back from the brink. Men will find the help they need to reimagine a positive image of their masculinity; their loved ones will find advice on reaching a man at his boiling point.

Sales Rank: #1115018 in Books
Published on: 2005-07-27
Released on: 2005-07-27
Original language: English
Number of items: 1
Dimensions: 8.50" h x .63" w x 5.47" l, 1.00 pounds
Binding: Paperback
224 pages

About the Author

Steve Arterburn is a bestselling author, radio host, and entrepreneur. He is the founder and chairman of New Life Ministries, the largest faith-based broadcast counseling and treatment ministry. He is also the host of “New Life Live!”―a nationally syndicated daily radio program―and founder of Women of Faith conferences. He is the author of many bestselling books, such as the Every Man’s Battle series and The God of Second Chances. Arterburn lives in Indianapolis with his family.

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12 of 13 people found the following review helpful.
"The tear in the masculine soul."
By Erik Olson
Many men are burdened with anger and fear, and harm themselves and others as a result. Even professing Christians lash out at their loved ones, or hold their rage inside until they suffer a physical or mental breakdown. Why are men this way? What can the women who love them do to help? "Boiling Point" provides answers to these questions. It's a Christian book, but non-believers will benefit from its insights and principles, which are applicable to men regardless of their beliefs.

This review's titular quote from Catholic priest Ted Dobson is used by Arterburn and Stoop to describe the damage done to men by the lack of a father figure. According to the authors, due to an absent or passive father boys often grow up without proper instruction on how to be a mature man. Without that key role model, they fail to internalize male attributes during their formative years. These boys grow up to be men who suffer from an emotional deficit that they will try to fill with possessions, achievement, and power. But nothing can quell their sense of loss and inadequacy. Therefore, they continue to stew in a perpetual state of anger and fear. Add external pressures from work and family, and men are, well, at the boiling point. At this stage, anything can cause a meltdown. Jobs are lost because of screaming matches with the boss, and relationships are destroyed by attempts to medicate with secret addictions to sex or narcotics. Is there a way for males to deal with their issues and become the men they want to be?

The past can't be changed, but there's still hope in the present. "Boiling Point" was written for women who are married to an angry, fearful man. That's because wives are usually the victims of their husband's issues, whether emotionally or physically. However, a man's wife is also his best hope for healing. To this end, the authors use examples from men's lives to show women how to recognize the warning signs in her loved one. Helpful tools are provided that will help her grasp the situation and lovingly encourage him towards wholeness. For example, each chapter concludes with a section called "Think About It; Talk About It with Him," which contains various types of questions geared towards this goal. The authors admit that the positive conversational examples are best-case scenarios, so it will usually take time and patient effort to see good results. Of course, he must ultimately desire to heal and change as well.

Men shouldn't be put off by the book's focus towards a woman reader. Like Secret deodorant, "Boiling Point" is strong enough for a man, even though it's made for a woman. The authors caution men to avoid the trap of isolation, and exhort them to seek help from trained counselors and other men who can bear their burdens. I saw myself in some of the stories, and the root causes of my anger and fear (along with my inferior responses) were clarified. I was encouraged along the path of dealing with my past hurts and present issues instead of letting them rule me. And the cautionary tales warned me of the consequences of not doing so. For that, I commend the authors.

"Boiling Point" is a necessary book for angry, fearful men and the women who love them. Read it and get help before it's too late.

10 of 13 people found the following review helpful.
Boiling Point Makes Readers Boil
By E. T.
At first glance Boiling Point appears to be written for a general audience of couples, but only one chapter in the reader quickly discovers it's true intent is to teach women to take on the responsibility of diffusing their man's temper.

It opens with a breif story of an angry man throwing a fit in his backyard and shooting his lawnmower. The authors then excuse this behaviour by taking the reader on an opinion-based, and uncredited tour through history, blaming all manly rage on the industrial revolution.

Apparently Dads historically stopped farming and went to the office, leaving Mom to do the impossible job of raising her sons properly. How could she? After all she is not a man, and therefore can't offer any adequate training for her growing boys.

Nowhere in this book are men's behaviors considered their own responsibility. In fact the authors would have the wives take charge of this area by counselling, advising, affirming, and leading men back to their little happy places as alpha males in society.

I would like to know how it is that Moms are not equipped to keep their boys from boiling over after 21 years of raising them (supposedly alone). Why, then, are wives suddenly capable of stepping in and reversing the negative effects of absentee Dads after reading this enlightening book? What is this? The new Men's Liberation Movement?

The book crudely asks its female readers to rate themselves on how adequately and regularily they affirm their spouses "bodies" and "performances in bed." It asks women to ignore bad behavior and try to "fix" it by counter attacking with flattery. In essence, it asks women to allow men to be angry and not hold them accountable, because after all, it's not their fault. It's their Father's fault for bailing out. It's society's fault for advancing in technology and industry instead of agriculture. It's anybody's fault--just not the angry man's.

The authors could politely write a sequel to diffuse women who reached their own boiling point after reading this strange piece of fiction.

0 of 0 people found the following review helpful.
Excellent read. A good self-help book for all
By MD, FL
Excellent read. A good self-help book for all, especially those entering into a relationship, or already in one whether this is an issue or not.

It definitely makes clear the heart of the breadown in a family unit, lack of spiritual leadership, co-dependency, and abuse situations. My opinion is this should be a standard teaching in our educational system as well as a starting basis within the home for parents.

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Rabu, 03 Februari 2010

[C476.Ebook] Ebook Download Probability Theory: A Comprehensive Course (Universitext), by Achim Klenke

Ebook Download Probability Theory: A Comprehensive Course (Universitext), by Achim Klenke

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Probability Theory: A Comprehensive Course (Universitext), by Achim Klenke

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This second edition of the popular textbook contains a comprehensive course in modern probability theory. Overall, probabilistic concepts play an increasingly important role in mathematics, physics, biology, financial engineering and computer science. They help us in understanding magnetism, amorphous media, genetic diversity and the perils of random developments at financial markets, and they guide us in constructing more efficient algorithms.
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To address these concepts, the title covers a wide variety of topics, many of which are not usually found in introductory textbooks, such as:
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• limit theorems for sums of random variables
• martingales
• percolation
• Markov chains and electrical networks
• construction of stochastic processes
• Poisson point process and infinite divisibility
• large deviation principles and statistical physics
• Brownian motion
• stochastic integral and stochastic differential equations.

The theory is developed rigorously and in a self-contained way, with the chapters on measure theory interlaced with the probabilistic chapters in order to display the power of the abstract concepts in probability theory. This second edition has been carefully extended and includes many new features. It contains updated figures (over 50), computer simulations and some difficult proofs have been made more accessible. A wealth of examples and more than 270 exercises as well as biographic details of key mathematicians support and enliven the presentation. It will be of use to students and researchers in mathematics and statistics in physics, computer science, economics and biology.

Sales Rank: #137642 in Books
Published on: 2013-08-30
Original language: English
Number of items: 1
Dimensions: 9.10" h x 1.40" w x 6.10" l, 2.80 pounds
Binding: Paperback
638 pages

Review

From the book reviews:

“The book is dedicated to graduate students who start to learn probability theory as well as to those who need an excellent reference book. … All results are presented in a self-contained way and are rigorously proved. Each section of the 26 chapters ends with a number of exercises, overall more than 270. … Altogether it is a very valuable book for all students who specialize in probability theory or statistics.” (Mathias Trabs, zbMATH, Vol. 1295, 2014)

“The book under review is a standard graduate textbook in this area of mathematics that collects various classical and modern topics in a friendly volume. … the book contains many exercises. It is a very good source for a course in probability theory for advanced undergraduates and first-year graduate students. … the book should be useful for a wide range of audiences, including students, instructors, and researchers from all branches of science who are dealing with random phenomena.” (Mehdi Hassani, MAA Reviews, May, 2014)

From the Back Cover

Most helpful customer reviews

26 of 27 people found the following review helpful.
Amazingly well-done
By Christopher Grant
I taught a course in advanced probability out of the first half of Klenke's _Probability Theory_ during Fall 2009 at Brigham Young University, and I'm just starting to teach the follow-on course out of the second half. I am, therefore, thoroughly familiar with the first half of the book but admittedly only vaguely familiar with the second half. I've decided to go ahead and write a review now based on this incomplete information in order to help faculty who may be selecting a probability textbook now for the coming academic year.

In my opinion, this is an extraordinarily good textbook! I've taught classes out of some great books before (e.g., Rudin's _Real and Complex Analysis_, Jones' _Lebesgue Integration on Euclidean Space_, Abbott's _Understanding Analysis_) but I can't remember ever being as impressed with a textbook as I am with Klenke's. His logical arguments are amazingly precise and clear. Even little things like his choices of notation and fonts seem ideal. I think German is Klenke's native language, but his use of English in this book is not stilted at all. The book is mainly self-contained and, in particular, does measure theory from scratch. It was quite a revelation to me to see how clearly and concisely one could work up to Caratheodory's measure extension theorem.

Judging by the copies that appeared on the shelf of the campus bookstore this semester, Springer has not yet subjected Klenke's book to the print-on-demand treatment, so the printing is still nice and sharp. From the perspective of a mathematician and a book lover, _Probability Theory_ is a work of art, and it's been a genuine privilege to get to use it.

18 of 18 people found the following review helpful.
This could be a new Standard Reference for Probability Theory!
By Juan Miguel Montes
For a while I was trying to learn Probability Theory from Patrick Billingsley's textbook, which I believe is a standard in many universities (at least in our university that was the recommended reference). Until I was very lucky to stumble upon a copy of this book, very new release (2008 for the English version) at a book fair. I skimmed through it, looked for an Amazon review (there was only one at that time) and was easily convinced, from first impressions, so I bought the single copy at the book fair.

Now that I have read most of it, I think this book stands a good chance to become THE new, stand-alone, standard reference for probability theory (I would vote for it, if there was a poll). It has many wonderful qualities: very clear presentation - I thought the contents could have been ready-made for use as lecture notes, having a wonderful clarity. Quite comprehensive, many proofs are provided, which is perfect for self-learning, and the author gives sufficient hints whenever proofs are shortened.

I appreciate the sections on more fundamental topics such as measure theory, which to me was something new, and very useful. I like how the "pre-requisite" sections were clearly indicated but not all lumped in the beginning. For example, the review of topology, in anticipation of the section on product measure. Very compact, yet rigorous, treatment of regular conditional densities, the Radon-Nikodym derivative, the martingale theory, optional sampling etc. an introduction to stochastic calculus. Topics from applications also abound, and a couple of nice, anectdotal commentaries here and there.

The whole text strikes me as very "modern" and very very clear. To be honest, this has been my favorite book this past year.

If you are a graduate student who wishes to specialize in Probability, this may be a great starting point, to cover a rigorous study of the fundamentals. It does not cover some of the more advanced topics in detail (such as in Protter, Stochastic Integration). If on the other hand you are in a "hurry" to learn probability, perhaps other, shorter books maybe better for you, like Jacod and Protter's Probability Essentials, or Rosenthal's A First Look at Rigorous Probability Theory, both of which are also clear and excellent texts though not nearly as comprehensive like Klenke's.

15 of 16 people found the following review helpful.
Comprehensive introductory reference
By Linas Vepstas
I've only skimmed my library's copy, and so decided to buy it. While aimed at an undergrad level, it appears to be remarkably comprehensive. Although I was already familiar with most areas covered in the book, I'd only picked up my knowledge piecemeal, from many different, and disparate sources. Thus, I was pleasantly surprised to find all this info in just one place.

The book may strike some readers as "dense", and it does resemble a reference work. It is stuffed with precise definitions, reviewing all of the variants of a given definition, carefully making subtle distinctions. This may make it tough slogging for the beginner, but seems ideal for anyone who is already familiar with the subject, and wants to dig a little deeper, or to have a handy introductory reference.

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