Senin, 31 Oktober 2011

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  • Sales Rank: #7275960 in Books
  • Published on: 2013-03-06
  • Binding: Paperback

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Rabu, 26 Oktober 2011

[W116.Ebook] Ebook Man-Trailing: How to Train Your Bloodhound, by Christiane Liebeck

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Man-Trailing: How to Train Your Bloodhound, by Christiane Liebeck

The extraordinary sensory skills of dogs are often indispensable, but especially in search and rescue missions. In man-trailing, the dog’s sense of smell can be trained to find and follow vital human trails. With the aid of an object that is clearly scented with a missing person’s smell, the tracking dog can identify the correct trail among numerous human and environmental scents. Filled with the latest research and practice, this is a comprehensive manual on tracking and a fascinating insight into the dog’s unique sensory skills.

  • Sales Rank: #570747 in Books
  • Published on: 2008-11-01
  • Original language: English
  • Number of items: 1
  • Dimensions: 9.50" h x .40" w x 6.50" l, .70 pounds
  • Binding: Paperback
  • 96 pages

Most helpful customer reviews

8 of 10 people found the following review helpful.
yipee, a book on trailing rather than tracking
By Just Me
From the back cover:
Man-trailing represents a special application of (the dog's scenting) ability, one that is employeed frequently in the United States, but which until recently was used less often in Europe....With the aid of an object that carries a missing person's smell, the man-trailing dog can identify and follow the correct trail, among all the many smells of different people and the rest of the environment. Which dogs are best qualified for man-trailing, and how to teach it to them and put it into practice, is explained in this book. In this book: What is man-trailing? Which dog is best suited? Practical equipment. How the dog is trained. What the dog's behavior tells you. Christiane Liebeck was one of the first people in Germany to train her dogs for man-trailing, and to educate interested teams in this field. She has written this book with the aid of Robin and Kevin Kocher from the United States, both experienced man-trailers.

2 of 2 people found the following review helpful.
Good Book But Not For Everyone
By E. Willmore
I was overjoyed to find this book and find it to be useful and also fill a rare and unique niche. That said, this book is definitely not for everyone. And I suspect that most people will be disappointed in this book because they expect it to be something that it isn't.
--This is not a book about Bloodhounds or training Bloodhounds despite the title. If that's what you're looking for, go elsewhere (the book "Red Dog Rising" about Ronin the legendary trailer is far more interesting and revealing about Bloodhounds as trailers and doing police work).
--This book is written by a non-native English speaker and it shows. For instance, one chapter is titled "For Whom is Man Trailing Interesting?". So the language and syntax is going to throw some people off. That said, the book is written clearly and coherently. But it will read like a conversation with a European who speaks clear and exact English but doesn't have the idioms down and sometimes phrases statements in ways that clearly scream "I"m not from the USA." So if that bugs you, you will continually be distracted by the book. And if that's not an issue for you, be assured that this is a very coherent and clear book that reads easily other than the syntax issue I pointed out.
--This is an intro book. It is not designed to provide a personal history and storyline (ala "Red Dog Rising"). It doesn't provide a wealth of practical training details and troubleshooting (like what to do if you have a high prey drive dog that gets distracted by wildlife scents, or there is nothing on "snake-proofing" your dog which is an issue for trailing in most parts of the US during warm weather months). I could go on with other examples but the point is, the book isn't intended to cover all of those details so don't expect to pick it up as a veteran trailer and see answers to that sticky issue you haven't been able to resolve with your dog.
--This is not a "I can learn to trail with just this book--don't need any training or classes or mentoring--this book alone will do" resource. This book reads like a good resource to get you started, or as a quick checklist the first time you go out trailing (b/c as obvious as it is that you should bring water, you'd be surprised how likely it is that on your first call you show up and are having to bogart water off of someone else.) Or forgetting to pack high-value treats. This is like a job aid--some of the advice is obvious but still essential and easy for people to forget b/c they don't have a routine down. Besides, anyone who is expecting one book to provide all of the answers (or even most of the answers) on trailing is naive.
--Police officers and K9 handlers who are specifically looking for a book geared to criminal justice and trailing potential suspects or victims or witnesses will be disappointed by this book b/c it's not very specific to those scenarios.

Now that I've talked about what this book isn't or who shouldn't get it, let me talk about the pros and target audience. I like that this book distinguishes between trailing and tracking. It's only recently that we've had literature that makes this critical distinction. If you don't know what that means, the quick explanation is that tracking involves a head-down, following tracks on the ground. This is traditionally how dogs were trained to find or follow targets. This approach breaks down when the tracks go to areas (like stone or cement) that don't leave tracks well and can get hosed down in a city (so the scent pool isn't on the track), or the track is old (and the scent pool is really more in the air or other objects) or if the personal/animal leaves the ground (gets in a car, is picked up by someone else, climbs a tree) or the track gets contaminated (someone begins walking on top of the same footsteps). Trailing involves following the scent of the target (and that scent may be strongest off the ground b/c of how scent pools work). It's very difficult to train a dog to track and then train them to trail well. You don't train tracking the same way you train trailing. So this distinction is a critical one and this book makes it--it is aimed at trailing.

This is a great intro book, if you're just getting started with trailing or are thinking of getting started with training. It will give you a clear understanding of what you're getting into, key concepts, how to approach it, and if you and your partner are a decent fit for trailing. This is also a great book if you're taking training on trailing or have an experienced handler you're working with b/c it will augment what you're getting in person, give you ideas of questions to ask your instructor/mentor, and also provide structure to what is sometimes a very "just follow me and do what I do and I'll occasionally give you some hints or interesting stories" approach by many canine trainers. And as I mentioned earlier, it provides a good job/set of reminders if you're a new K9 handler who hasn't done much trailing.

1 of 1 people found the following review helpful.
Man trailing how to train your bloodhound
By V Emanuele
This book was a great read I didn't put it down at all, and it was so in depth and easy to understand for a beginner. I think a must for any scent hound owner for an understanding of their pets abilities and nature.

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Selasa, 25 Oktober 2011

[C723.Ebook] Free PDF How to live 365 days a year., by John A. (John Albert), 1903- Schindler

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How to live 365 days a year., by John A. (John Albert), 1903- Schindler

  • Published on: 1967
  • Binding: Mass Market Paperback

Most helpful customer reviews

8 of 8 people found the following review helpful.
A Guide to a Good Life
By Grandma
This book will guide you to getting control over your emotions. I wore out my first copy, which was an old paperback that fell apart from so much use, but then I found a hardbound copy in a garage sale many years ago. The book has changed my life in regards to how I deal with people, letting go of old emotional baggage, being satisfied, forgiving yourself and others, making the most of the present moment, and looking forward to the future. It has also helped me to help other people. If I had to choose one word, I'd choose the word "stalwart." It will help you to keep your feet on the ground versus letting your emotions control you and ruin your life. It guides you into becoming the kind of person you would admire for their fortitude and graciousness. In a nutshell, it tells you how to be a happy, decent human being and feel good about yourself right now, not tomorrow, not when you get x or x, or this or that happens, but right at this very moment. When I die, I've asked my people to throw this book into my grave with me.

8 of 8 people found the following review helpful.
An oldie but a REALL GOODIE!
By Marie Townsend
The reason this book came to mind is that many years ago it was a great help to me when I was dealing with depression. For some reason I was convinced I was going to die young and every time i felt the least bit "unwell" I'd panic and blow it out of proportion and/or focus on whatever was "wrong" (real or imagined) to the exclusion of everything else, of course making myself worse (and making myself and everyone around me miserable). It has been a LONG TIME, and I mean a long LONG time since I've read this book, and yet it left such a lasting impression on me that when I noticed a friend going through the same thing I'd experienced all those years ago this book imediately came to mind and I wondered if it would help her as much as it did me. Seeing as it's still around, I guess a lot of people must have benefitted from it, so I decided to write this review in hopes it will help even more people. Good luck!

19 of 19 people found the following review helpful.
Would help anyone in pain
By Walk Softly
The other reviewer described the book so I will write about what it did for me. I had sprained a tendon in my leg/hip (how, I have no idea; it just came on) and was in some pain. I didn't know it was a tendon, so I began to worry about it. The pain increased, I began limping, and kept worrying--magnifying it into some sort of dreadful cancer eating away at my bones. (Well, you know, sprains should heal up in a few weeks. I'd had this for a couple months! And I still have it three months later.) Anyway, I read through this book and ended up releasing all the emotional involvement in my leg. The pain was reduced about 80 percent and I no longer limped. Now I just refuse to worry about it and instead bought a bicycle so I can strengthen and provide better stability for my muscular system.
We humans are very capable of endowing our minor injuries (or even major illnesses) with such power that they incapacitate us or, at the very least, demand a lot of attention. This book will help you put such things in perspective. Attitude truly is everything for the body/mind/spirit is a trinity, each component affecting the others. If you can improve your attitude you can improve your health. And the more you concentrate on your injuries or illness, the worse they will become. I highly recommend this book for anyone in pain or anyone with a bad attitude. And I recommend it for everyone who likes to read or who breathes on a regular basis. It's a keeper to which you can refer over and over for encouragement and reminders of the important things in life!

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*******This book is the FULL series*******
Rebecca is a beautiful ATF agent, sent undercover to bring down an outlaw biker gang. Unfortunately for her, Gavin makes it almost impossible to think about anything but his dreamy body. Rebecca solves the case, and accidentally falls in love with the Outlaw biker president of the Sinister Sons Syndicate, and goes on another scary adventure. Will Rebecca survive the new mission, or will this be her last?

Rebecca takes another dangerous mission, this time in California. Rebecca becomes reckless and the outcome won't leave her unscathed. Will Rebecca and her bad boy biker Gavin be reunited, or will she be alone forever?


  • Sales Rank: #709204 in eBooks
  • Published on: 2015-10-23
  • Released on: 2015-10-23
  • Format: Kindle eBook

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2 of 2 people found the following review helpful.
Action - Packed , but will these characters make it out alive!?!
By MANDY SAIAL
Deceptive Outlaw ( Sinister Sons Syndicate Complete series ) - Dawn White ( 4 Stars )

* Gifted a copy by Author through instafreebie for an Honest Review .

Rebecca is an ATF Agent sent on a Dangerous mission to infiltrate an outlaw biker gang dealing in weapons and human trafficking , but once she's undercover she falls hard for the President of the Sinister Son MC .....Gavin!!
Can Rebecca keep her job and new found Feelings hidden in order to complete her mission safely or will their new found passion send them both into a battlefield neither will walk out of unscathed? ?

I enjoyed the fact that this was an MC book , but it was really about Rebecca an ATF agent falling for the president of a biker gang. It was interesting and I was very into the different missions she was going to be thrown into next.
I liked Gavin and Rebecca together , but was looking more for a rough biker and his girl kind of relationship .
To me Gavin sort of came into the start of their relationship knowing she would be his old lady already and didn't even know who she was . He really didn't talk to her like a bad boy biker , he was a little out of place when he was showing his feeling or having a conversation with Rebecca.

I'm all for a man crying ( Love for them to show their feelings) But Gavin Cried way to much for the leader of a Motorcycle Gang !!

This book was all about Rebecca a Strong Woman who fights to keep others safe in the line of duty no matter how many Battle Scars she comes out wearing . She does it because if she can save one person or family from the terrible loss she once had to endure , then it was all worth the pain.
I hope there will be another book about Rebecca and Gavin's Relationship , because the ending just seemed so unresolved !!

The best part of this book by far was the Scorching hot love scenes and the Gory , sometimes cringe worthy and violent kidnapping and gang war scenes.
I loved the action packed , sometimes bloodied , gory scenes within this story ..The fingernails being pulled back was on point !

I will definitely Read & Recommend books by Dawn White to my friends and cannot wait to read Sinister Outlaw which is about Gavin before he meets His Rebecca.

1 of 1 people found the following review helpful.
Unforgettable.
By Anna Salamatin
This is Agent Rebecca Quinn's first solo assignment as an ATF Agent... She is to infiltrate Sinister Sons Syndicate motorcycle club in the hopes of finding if someone in the club, or the club itself is part of a huge sex trafficking ring of under age girls that are used for prostitution and as drug mules.... Thanks to their CI, Lucas and the agreed on cover story, the getting in is the easy part.... Gavin, the MC President, ( older brother to Lucas) sets his sights on Rebecca from the start.... They become close and soon he is falling for her.(just as planned) The only thing is, she is falling for him too..... I really had no idea how this was gonna play out from one chapter to the next. There is so much going on.... Is she going to lose her heart to the one she's been lying to from the start? Will Gavin understand and forgive her?... With bullets flying, turf wars, kidnapping, explostions, torture, revenge and murder.... nerves, tempers and emotions are in constant flux... Do Gavin and Rebecca stand any kind of chance? Is death just waiting in the wings to eventually claim one or both of them?

0 of 0 people found the following review helpful.
that was pretty cool. So why would I give this book ...
By Autumn Fallen Over Book Reviews
I received this book to give an honest review. Contains spoilers at the end.

Now I didn't know this had both Deceptive Outlaw and Sinister Outlaw within it. Even though it says complete set series, that was pretty cool. So why would I give this book a three rating? Well I have sat on this review all day trying to gather my thoughts up on this. Now I have read a MC book before so I am not too familiar with all the works on how the MC should go but there were some things that bothered me with this book. Now I believe the author did a great job with building the character Rebecca up, I really loved how the author transformed her from ATF to biker chick with just a flick of clothing in a way.
Rebecca is an ATF agent who is going undercover to stop a biker gang what she doesn't expect is to fall for the president of this gang. We see as a relationship happens between the two and the dangers that Rebecca finds herself in not only once but on multiple occasions. The ending has you wondering who has it out for Rebecca and will she find out who it is before she finds herself hurt again.
The way this book ended has me wanting to read the next book as I want to know the answers Rebecca wants and needs. I need to know where the relationship between herself and Gavin is going to go.
So why I gave it three stars.......the story felt rushed, some of the scenes felt unrealistic to me, and Gavin just didn't click for me as a biker dude.

SPOILER ALERT...............................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................

So just so you know the below sentences are spoilers I have given you a warning so do not read any further if you want to be spoiler free.

The issues I had.
1. The story feeling rushed. We meet Rebecca we learn of her assignment she meets with Gavin and not even a full day later she is sleeping with him. He uses a condom with a side chick but not with Rebecca. When she gets hurt she is always rushing into another assignment.
2. There is hardly any dialogue between Gavin and Rebecca no getting to know each other it is always " I love you." "I love you darlin." What ever happened to getting to know one another I understand keeping some things quiet as one is in law enforcement and the other is into illegal activities.
3. Who was the pledge who was one of the people behind the sex trafficking? I felt he was just a character pulled out of somewhere and then never mentioned again.
4. When you lose six months of your life how is the news just going to report it when you magically turn on the tv.
5. When you lose six months of your life how do you go back to work after being out of the hospital so quickly without a time frame?
6. During this time where in the hell was Gavin at? Did you not wonder where he was?
7. Why did Agent Mia have to see a shrink but Rebecca didn't? I would have thought Rebecca would have had to see someone to help her get through everything she has been going through.
8. How close is Rebecca to the other ladies in the club? The reason I ask is it seems she knows one of them well enough that they can just text her with good news like Rebecca didn't seem to have any type of relationship with them or so I thought.

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Senin, 24 Oktober 2011

[X743.Ebook] PDF Download Strategic Communications Planning for Public Relations and Marketing, by WILSON LAURIE J, OGDEN JOSEPH

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Strategic Communications Planning for Public Relations and Marketing, by WILSON  LAURIE J, OGDEN  JOSEPH

Strategic Communications Planning for Public Relations and Marketing, by WILSON LAURIE J, OGDEN JOSEPH



Strategic Communications Planning for Public Relations and Marketing, by WILSON  LAURIE J, OGDEN  JOSEPH

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Strategic Communications Planning for Public Relations and Marketing, by WILSON  LAURIE J, OGDEN  JOSEPH

The basic principles of researched-based strategic planning remain unchanged...However, the tools used to conduct research, analyze data and communicate with key publics have been revolutionized by advances in technology. With so many ways to segment publics and along with several new strategies and channels to reach them, the need for strategic analysis and planning has never been greater. Continuing its legacy as one of the top-selling PR strategy and campaign texts, the NEW edition of Strategic Communications Planning for Public Relations and Marketing has been revamped to meet the evolving needs of public relations and marketing professionals. Strategic Communications Planning for Public Relations and Marketing: Features an updated and streamlined Strategic Communications Planning Matrix that follows each public through messages, strategies, and tactics. Includes new chapters on creativity, social media, and responding to requests for proposals (RFPs). Is practical! Tips from the Pros, Matrix Applied, Strategy Briefs, and Mini Cases vignettes demonstrate how companies are applying strategic communications.

  • Sales Rank: #82344 in Books
  • Published on: 2014-12-29
  • Original language: English
  • Dimensions: 9.50" h x 7.75" w x .50" l,
  • Binding: Paperback
  • 303 pages

Most helpful customer reviews

1 of 1 people found the following review helpful.
college textbook for a course i'm taking….
By kre8iv1
comparison between 5th edition and this 6th edition is remarkable.
total book overhaul and redesign.

Here is the table of contents for the 6th edition...

Chapter 1 Trust and the relationship-building approach to communication
Learning Imperatives
TRUST
Most trusted groups
Tips from the pros: Who do you trust?
An integrated approach
WHAT DOES IT MEAN TO BE “STRATEGIC?”
Tips from the pros: Strategic Communication
THE DEVELOPMENT OF COMMUNICATIONS AND PR FUNCTIONS IN BUSINESS
Mini case: Target
SOCIETAL TRENDS
BUILDING RELATIONSHIPS WITH PUBLICS
THE STRATEGIC COMMUNICATIONS PLANNING MATRIX
Matrix
Summary
Exercises
References and additional readings

Chapter 2 Public information and persuasive communication
Learning Imperatives
BEHAVIOR: THE ULTIMATE OBJECTIVE
Shaping attitudes to change behavior
Using behavior to segment publics
PUBLIC OPINION AND PERSUASION
Opinion formation
Tips from the pros: Shaping public opinion
The phenomenon of perception
Opinion leaders
Measuring public opinion
METHODS OF PERSUASION
Using mass media to influence publics
Persuasive appeals
Research-based persuasion efforts
The ethics of persuasion
Mini case: Alec Baldwin
Summary
Exercises
References and additional readings

Chapter 3 Communications research methods
Learning Imperatives
THE ROLE OF RESEARCH IN COMMUNICATION
RESEARCH METHODS AND DIVERSITY OF TOOLS
SECONDARY RESEARCH
Organizational research
Internet and library research
External organizations
Media research
PRIMARY RESEARCH
Focus groups
Copy and product testing
Psychographic studies
Social media analytics
Survey research and opinion sampling
Tips from the pros: Beyond sampling error
Summary
Exercises
References and additional readings

Chapter 4 Using research for effective communications planning
Learning Imperatives
Strategic Planning Matrix: Background, situation Analysis and core problem/opportunity
Matrix applied
BACKGROUND
SWOT Analysis
Market research
Mini case: Hilton
Identifying self-interests
Tips from the pros: Discovering self-interest
Identifying opinion leaders
Assessing relationships
SITUATION ANALYSIS
CORE PROBLEM OR OPPORTUNITY
Summary
Exercises
References and additional readings

Chapter 5 Setting goals and objectives
Learning Imperatives
THE MATRIX APPROACH TO PLANNING
Strategic Planning Matrix: Goal and objectives
Matrix applied
Establishing goals
Identifying objectives
Tips from the pros: Differentiating Between Goals and Objectives
Informational versus motivational objectives
Summary
Exercises
References and additional readings

Chapter 6 Creativity and big ideas
Learning Imperatives
CREATIVITY
Creativity in the planning process
Mini case: WestJet
Marrying creativity and strategy
Tips from the pros: Stoking creativity for award-winning ideas
Breaking habits
Brainstorming and ideation
Observing and seizing opportunities
Giving yourself permission
Overcoming fear
Creativity environments and people
BIG IDEAS
What is the big idea?
Strategic Planning Matrix: Big idea
Matrix applied
Big ideas in PR
Crafting your big idea
Slogans and tag lines
A big idea at HP
Summary
Exercises
References and additional readings

Chapter 7 Key publics
Learning Imperatives
Public versus audience
Objective-focused
Tips from the pros: Breaking through in B2B PR
DETERMINING KEY PUBLICS
Strategic Planning Matrix: Key publics
Segmenting publics
Intervening publics
Matrix applied
Mini case: Johnson & Johnson
Plan each public separately
Summary
Exercises
References and additional readings

Chapter 8 Messages, strategies and tactics
Learning Imperatives
MESSAGE DESIGN
Primary messages
Secondary messages
Essential factors
Delivering messages
Tips from the pros: Massaging your message
STRATEGIES
Informational versus motivational strategies
Picking strategic channels
Mini case: Taco bell
How channels help focus your tactics
Declining importance of mass media channels
Strategic Planning Matrix: Action planning: Messages, strategies and tactics
New technologies and the Internet
Citizen journalism and blogs
Tips from the pros: How to build a successful blog
Social media and the way we connect
TACTICS
Tactics as strategic tools
Matrix applied
Difference between strategies and tactics
Diversity of tactics
Highly personal and interactive
Segmented and moderately interactive
Mass-produced mass media
Sponsored content and social responsibility
Other considerations in selecting tactics
CREATING INDIVIDUAL TACTICS
Strategy briefs
Summary
Exercises
References and additional readings

Chapter 9 Using social media for message delivery
Learning Imperatives
WHAT IS SOCIAL MEDIA?
Scope and trends
Mini case: United Airlines
HOW TO CHOOSE THE BEST PLATFORMS
SOCIAL MEDIA CONTENT
Branded content
Supplementing traditional media
SOCIAL MEDIA TOOLS
Social media listening
Social media ROI
Summary
Exercises
References and additional readings

Chapter 10 Calendaring and Budgeting
Learning Imperatives
CALENDARING
Mini case: Hunter PR
BUDGETING
Strategic Planning Matrix: Calendar and budget
Matrix applied
Tips from the pros: Spending your money strategically
Summary
Exercises
References and additional readings

Chapter 11 Implementation and Communications Management
Learning Imperatives
Tips from the pros: How to manage integrated campaigns
MANAGING BY CALENDAR
Mini case: Qantas
MANAGING BY COMMUNICATION CONFIRMATION TABLE
Strategic Planning Matrix: Communication confirmation
Matrix applied
Ongoing monitoring and feedback
Summary
Exercises
References and additional readings

Chapter 12 Communications measurement and evaluation
Learning Imperatives
EVALUATION MODELS
Mini case: T-Mobile
EVALUATION CRITERIA
Strategic Planning Matrix: Evaluation criteria and tools
Matrix applied
EVALUATION TOOLS
Tips from the pros: Measuring social media
Adding evaluation tools to calendars and budgets
Summary
Exercises
References and additional readings

Chapter 13 Responding to RFPs
Learning Imperatives
RFPs
The RFP process
Parts of an RFP
DECIDING WHEN TO RESPOND TO AN RFP
Begin with some math
Evaluate your position
Tips from the pros: A Strategic response to RFPs
IMPROVING YOUR WIN RATE
Do your research
Carefully evaluate
Make it visual
Summary
Exercises
References and additional readings

Chapter 14 Presentations
Learning Imperatives
Tips from the pros: Overcoming presentation anxiety
FOLLOWING A STRATEGIC PLANNING APPROACH
Respecting your audience
PRESENTING YOUR PLAN
Using technology
Summary
Exercises
References and additional readings

Chapter 15 Ethics and professionalism
Learning Imperatives
ETHICS
Organizational ethics
Codes of ethics and professional standards
Personal ethics and decision making
Tips from the pros: How to preserve your reputation
CHARACTERISTICS OF PROFESSIONALISM
Personal and professional development
Work habits and job performance
Personal conduct
Human relations
EMBRACING DIVERSITY
Summary
Exercises
References and additional readings

Appendix A: Tips from the pros
RICHARD EDELMAN — WHOM DO YOU TRUST?
JOHN PALUSZEK — STRATEGIC COMMUNICATION
PHIL BUSSEY — SHAPING PUBLIC OPINION
DEE ALLSOP — Beyond Sampling Error
CATHY CHAMBERLAIN — Discovering Self-Interest
J. MICHAEL NEUMEIER — Differentiating Between Goals And Objectives
GRACE LEONG — Stoking Creativity For Award-Winning Ideas
KRISTIE HEINS FOX — Breaking Through In B2B PR
TREVOR C. HALE — Massaging Your Message
BRITTANY WATSON JEPSON — Building A Successful Blog
JUDITH T. PHAIR — Spending Your Money Strategically
ANDY HOPSON — How To Manage Integrated Campaigns
KATIE DELAHAYE PAINE — Measuring Social Media
CHRIS THOMAS — A Strategic Response To RFPs
LENNY LASKOWSKI — Overcoming Presentation Anxiety
ANTHONY D’ANGELO — How To Preserve Your Reputation

Appendix B: Strategy briefs
Backgrounder/Brief History
Billboard Poster
Blog Post
Brochure
Direct Mail Piece
Fact Sheet
Feature Story
Infographic
Letter To The Editor
Media Advisory
Media Kit
New Pitch
New Release
Newsletter
Op-Ed Piece
Print Ad
Radio Ad Or Psa
Social Media Posts
Special Event
Speech
Website

Appendix C: Professional Codes of Ethics
PRINCIPLES AND PRACTICES OF ADVERTISING ETHICS — American Advertising Federation
CODE OF ETHICS — Association For Institutional Research
CODE OF ETHICS — American Marketing Association
CODE OF ETHICS — International Association Of Business Communicators
CODE OF ETHICS — The International Public Relations Association
CODE OF ETHICS — Public Relations Society Of America
THE PAGE PRINCIPLES - The Arthur Page Society
Glossary
Index

5th edition = 266 pages
6th edition = 303 pages

Neither of the editions have a companion website - which really stinks.
Here is the book on the publisher site: www dot kendallhunt dot com/store-product.aspx?id=212358 (replace the word "dot" with a ".")

There are NO DOWNLOADABLES (i was looking for the PDF file for the Glossary and Index) but nope.

So, the textbook is very comprehensive, but the companion website is non-existent. You can't even purchase an access code like Cengage does. I strongly feel this is something for the publisher to work on.

As far as textbooks go, this one is decent.

0 of 0 people found the following review helpful.
This book was decent. It gets a little technical ...
By Jess B.
This book was decent. It gets a little technical in places, and I've definitely had more interesting textbooks. However, I did learn a lot.

0 of 0 people found the following review helpful.
great quality.
By Mary MM
Arrived quickly, great quality.

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Minggu, 16 Oktober 2011

[V407.Ebook] PDF Download The real tsaritsa, by Lili Dehn

PDF Download The real tsaritsa, by Lili Dehn

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The real tsaritsa, by Lili Dehn

The real tsaritsa, by Lili Dehn



The real tsaritsa, by Lili Dehn

PDF Download The real tsaritsa, by Lili Dehn

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The real tsaritsa, by Lili Dehn

This book was originally published prior to 1923, and represents a reproduction of an important historical work, maintaining the same format as the original work. While some publishers have opted to apply OCR (optical character recognition) technology to the process, we believe this leads to sub-optimal results (frequent typographical errors, strange characters and confusing formatting) and does not adequately preserve the historical character of the original artifact. We believe this work is culturally important in its original archival form. While we strive to adequately clean and digitally enhance the original work, there are occasionally instances where imperfections such as blurred or missing pages, poor pictures or errant marks may have been introduced due to either the quality of the original work or the scanning process itself. Despite these occasional imperfections, we have brought it back into print as part of our ongoing global book preservation commitment, providing customers with access to the best possible historical reprints. We appreciate your understanding of these occasional imperfections, and sincerely hope you enjoy seeing the book in a format as close as possible to that intended by the original publisher.

  • Sales Rank: #5366178 in Books
  • Published on: 2012-09-24
  • Released on: 2012-09-24
  • Original language: English
  • Dimensions: 10.00" h x .62" w x 7.50" l,
  • Binding: Paperback
  • 272 pages

Most helpful customer reviews

0 of 0 people found the following review helpful.
An exploration of loyal in revolutionary Russia
By Kelley Ridings
Lili Dehn wrote this compelling insiders view about the last Russian Tsaritsa, Alexandra, her very close friend. I first happened upon the Russian language version of this book while doing genealogical research about my own family. I was thrilled to find this version in English as she writes about my great-grandfather, Sergei Miasoedov-Ivanov (though she misspells his name in her book), a naval officer protecting the Tsaritsa and her family (including Lili Dehn and the family entourage) at the climax of the Russian Revulution. I and other family members will be forever indebted to Lili Dehn for presenting the fateful moments of this event, both recounting the Tsaritsa's actions (Dehn's intention) but also describing the heroic actions of my great-grandfather as he attempted to protect the family. Our family history tells little of this man, other than explaining his service to the Tsar, so it is particularly gratifying to read this up close and personal account. This book tells his actions at this critical moment in history, so it was a thrilling genealogical find because other information out there doesn't tell this full picture.

Dehn is a woman to be admired in her own right for her loyalty to her good friend, Tsaritsa Alexandra. She risked her own safety to stay with her at that very dangerous moment. She's the kind of loyal friend many would want.

Yet she was was less kind however to another of the Tsaritsa's good friends, Anna Vyrubova, who she describes in very unflattering terms. I suspect that because she and Anna were both friends of the Tsaritsa, maybe there was a rivalry between them for her affections. I've read Anna Vyrubova's autobiographical account of this time, and don't quite understand where Dehn's animosity comes from, but in my view it helps show Dehn in an unflattering light herself. To clear up these views, I recommend that any serious student of this era read both accounts to gain a fuller picture.

While Dehn isn't a sparkling writer, her story is the star of this book. It's well worth the read if you want to learn more about Tsaritsa Alexandra, the last moments of the Russian Revolutuion, and the Romanovs.

0 of 0 people found the following review helpful.
and indeed the book focuses on alexandras love for her family
By Amazon Customer
Lili became as close as any one could be to alexandra and witnessed several moving moments with the royal family, and indeed the book focuses on alexandras love for her family, her loyalty and devotion to hospitals and other charities , however it paints a very one sided view of the tsarinas strengths and faults, but a book worth reading. Like another of the tsarinas ladies in wating, countess kleinmikel (memories of a shipwrecked world), see only sees nothing but good in alexandra. A touching, personal story. Dehns final fairwell with the royal family is worthy of a portrait. Dehn does not paint a very sympathetic picture of anna viroubova. She basically says she was a child like figure and a silly goose.

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Jumat, 14 Oktober 2011

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A basic guide for couples interested in exploring the Swinging Lifestyle. We cover what Swinging is, how to get started, swinger vacations, first dates and basic safety information. In depth information on making a swinger profile and how to avoid some common swinger pitfalls.

  • Sales Rank: #281254 in eBooks
  • Published on: 2013-01-13
  • Released on: 2013-01-13
  • Format: Kindle eBook

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Rabu, 12 Oktober 2011

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A Very Paisley Christmas (Romance Holiday Short) (Girls Just Wanna Have Fun Book 2), by Tara Crescent

STEAMY, WILD AND NAUGHTY – GIRLS JUST WANNA HAVE FUN!

These women know what they want, and they aren't afraid to go get it!

Paisley's been teased about her name - Paisley Meadows - her entire life. She's stuck working the day before Christmas, and in what is the last straw, an incoming winter storm causes all flights out of Peoria to be canceled, stranding her in the airport on Christmas Eve.

When she meets hot contractor Christopher, she's convinced it's the universe's way of restoring balance. He's really good looking, he's nice and he's attracted to her. Thanks, Santa!

Of course, the universe has one final trick up its sleeve...

Warning: This steamy, hot story contains scenes of an erotic nature, and might set your Kindle on fire. You've been warned.

  • Sales Rank: #478203 in eBooks
  • Published on: 2015-12-09
  • Released on: 2015-12-09
  • Format: Kindle eBook

Most helpful customer reviews

1 of 1 people found the following review helpful.
Tara out did herself...AGAIN!!
By Kathy A.
I thought this book was very well written. I gave it five stars because it is
Hot, Hot, Hot!!
The only thing I have against it is the book was too short.
I could have read on for a good many pages more.
Ten stars for Tara!!

0 of 0 people found the following review helpful.
What a way to spend the holidays
By Nadine
Paisley Meadows meets Christopher as she is leaving her Aunt's place in Peoria and heading to the airport to fly back home. Theres an instant attraction but she's leaving and hoping to make it home for Christmas, I think Santa's elves had other ideas for her. Not only is Paisley and Chris on the same flight to Chicago but it's cancelled due to the weather...so whats left to do? Get a hotel room...Now were talking!
You know when you pick up a book by Tara Crescent it's going to be HOT and this was no exception. While this book was a quick read it didn't leave you wanting at all it was HOT, HOT, HOT. I would love to get a peek at Paisley and Chris at New Years and maybe again on Valentine's Day, Can I put in an order for every holiday?

0 of 0 people found the following review helpful.
Loved A very paisley Christmas!
By book worm
I was given this book in exchange for a fair review.
I really liked this story, Paisley was so cute a and I liked the way that after such a short time she felt empowered enough with Christopher to be herself for the first time. I wish that it had been a little longer but you never know with Tara, maybe we will get lucky and she was trying to test the waters to see if we would be begging for more of their story.
I would love to read a full story of if and how this relationship takes place, shapes and grows as it was super cute and had alot of potential to grow into a very Hot novel. hopefully with a HEA! More please!!

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Senin, 10 Oktober 2011

[B799.Ebook] Get Free Ebook Sell The Problem, by Robert Krumroy

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Sell The Problem, by Robert Krumroy

Have you missed a sale lately? Did you do a poor job presenting your solution... or the problem? Most advisors don’t sell the problem adequately before attempting to sell their solution. The prospect must buy the cost of the problem first! Learn to sell the pain, the loss and the unwanted consequences of the problem and you will have an easy time selling the problem!

  • Sales Rank: #377971 in eBooks
  • Published on: 2012-02-08
  • Released on: 2012-02-08
  • Format: Kindle eBook

About the Author
CEO, author of six books and founder of Identity Branding, Inc. and e-Relationship, has been teaching the principles of prospect attraction to financial sales professionals for more than 30 years. His impressive career placed him among the top 100 financial managers in the financial industry. Referred to as The Prospect-Attraction Coach, Robert is a nationally recognized speaker and teacher. The powerful strategy he teaches has dramatically improved sales, prospect access, retention and recruiting for many of the leading financial service companies in the U.S. He lives in Greensboro, NC.

Most helpful customer reviews

1 of 1 people found the following review helpful.
Missing information
By James Anderson
It was very helpful,but had sections blacked out, and those sections were needed!!! Besides that it gave me a good understanding.

0 of 0 people found the following review helpful.
just some good
By thisproductsucks
ok, nothing new, just some good stories

0 of 0 people found the following review helpful.
Great Book
By Matt Mundy
Great Book

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Kamis, 06 Oktober 2011

[K105.Ebook] Download Ebook Android User Interface Design: Implementing Material Design for Developers (Usability), by Ian G. Clifton

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Android User Interface Design: Implementing Material Design for Developers (Usability), by Ian G. Clifton

Build Android 6 Material Design Apps That Are Stunningly Attractive, Functional, and Intuitive

As Android development has matured and grown increasingly competitive, developers have recognized the crucial importance of good design. With Material Design, Google introduced its most radical visual changes ever, and made effective design even more essential. Android 6 and the design support library continue to push mobile design forward.

In Android User Interface Design, Second Edition, leading Android developer and user experience (UX) advocate Ian G. Clifton shows how to combine exceptional usability and outstanding visual appeal. Clifton helps you build apps that new users can succeed with instantly: apps that leverage users’ previous experience previous experience, reflect platform conventions, and never test their patience.

You won’t need any design experience: Clifton walks you through the entire process, from wireframes and flowcharts to finished apps with polished animations and advanced compositing. You’ll find hands-on case studies and extensive downloadable sample code, including complete finished apps.

• Integrate Material Design into backward compatible Android 6 apps
• Understand views, the building blocks of Android user interfaces
• Make the most of wireframes and conceptual prototypes
• Apply user-centered design throughout
• Master the essentials of typography and iconography
• Use custom themes and styles for consistent visuals
• Handle inputs and scrolling
• Create beautiful transition animations
• Use advanced components like spans and image caches
• Work with the canvas, color filters, shaders, and image compositing
• Combine multiple views into efficient custom components
• Customize views to meet unique drawing or interaction requirements
• Maximize downloads by designing compelling app store assets

Step by step, this guide bridges the gap between Android developers and designers, so you can collaborate on world-class app designs...or do it all yourself!

“This well-presented, easy-to-grasp book gets to the heart of Android User Interface Design. Well worth the reading time!”
--Dr. Adam Porter, University of Maryland, Fraunhofer Center for Experimental Software Engineering

"Ian's grasp of Android is fantastic, and this book is a great read for any developer or designer. I've personally worked on 30+ Android applications, and I was learning new tips with every chapter."
--Cameron Banga, Lead Designer, 9magnets, LLC

  • Sales Rank: #141961 in eBooks
  • Published on: 2015-11-21
  • Released on: 2015-11-21
  • Format: Kindle eBook

About the Author
Ian G. Clifton is a professional Android application developer, user experience advocate, and author. He has worked with many developers and designers, and led Android teams, creating well-known apps such as Saga, CNET News, CBS News, and more.

Ian’s love of technology, art, and user experience has led him along a variety of paths. In addition to Android development, he has done platform, web, and desktop development. He served in the U.S. Air Force as a Satellite, Wideband, and Telemetry Systems Journeyman and has also created quite a bit of art with pencil, charcoal, brush, camera, and even wo

You can follow Ian G. Clifton on Twitter at�https://twitter.com/iangclifton�and see his thoughts about mobile development on his blog at�http://blog.iangclifton.com/. He has also published videos for aspiring Android developers, most recently releasing “The Essentials of Android Application Development, Second Edition,” which is available at�http://www.informit.com/store/essentials-of-android-application-development-livelessons-9780134068145.

Most helpful customer reviews

0 of 0 people found the following review helpful.
Must read for anyone involved in Android development
By rjchallinor
Excellent review of Android UI components. Intend for developers, but also an excellent resources for Product Managers or anyone else involved in Android dev. Highly recommended

3 of 5 people found the following review helpful.
This book really helped me get up to speed on ...
By anthonyl
This book really helped me get up to speed on creating modern android interfaces I highly recommenced it to anyone needing to do the same.

0 of 6 people found the following review helpful.
Four Stars
By Amazon Customer
ok

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